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Best Combination of Functionality, Speed, Ease of Use and Cost

Wednesday, January 27th, 2010

For 2010, organizations are looking to invest in technologies yielding a strong positive Return On Investment. (ROI) Information management is a serious issue for many people and organizations. More and more information is gathered in the digital world and small and large corporations need to have fast, efficient, and reliable ways to manage, locate, and retrieve information.

For many companies, one primary objective is to seek technologies making employees more productive and efficient while decreasing cost of operations.

Desktop Search Technology (DST) scans your hard-drive, network and shared drives and creates an index of keywords linked to all of your files. An employee can instantly search and view documents within the Search application without having to waste valuable time tracking and looking for information. In fact, with Copernic Desktop Search, you do not even have to open the associated program to see a quick preview. In general, Copernic estimates that its software cuts the users file search-time by more than 50%. Therefore, Copernic Desktop Search allows them to use time being productive, not searching for information or even having to ask another employee, a supplier, or client to resend a document.

Assumption:
On average, an employee spends 2 hours per day just for searching, managing, organizing or forwarding emails or files. The employee will work 8 hours/day at 20$/hour.

Productivity Cost without CDS
Number of hours per week spent on searching   10
Salary/hour x $20.00
Lost of productivity cost   $200.00
Improvement in Productivity with CDS
Lost of Productivity cost   $200.00
Improvement on productivity x 50%
Improvement in Lost of productivity cost   $100.00
Return On Investment with CDS
Improvement in Lost of Productivity cost   $100.00
Investment (1 License of CDS) ÷ $49.95
Return On Investment   ~200%

As you can see, Copernic Desktop Search is a technology increasing productivity and efficiency. In only a week, you can get a return on your investment up to 200%.

A small investment with big returns!

- Vincent Douville, Manager, Online Sales

Google going real-time

Tuesday, December 8th, 2009

We’ve talked about real-time search engines in a previous post. Now, Google has announced that it will become one of the players with its own version of real-time search results which, I must admit, works pretty well. On the official Google blog, real-time results are said to be officially launched in the next few days.

To try it out right away, you can go to Google Trends, click on a hot topic, enable the search options and then select “Latest” from the options on the left side of the screen. Or, if you feel comfortable with URL parameters, you may also go directly to Google, perform a search and add the URL parameter “esrch=RTSearch”.

Once the search is performed, you don’t need to launch it over again to get instant results as they become available. Posts from Twitter, Facebook, MySpace, FriendFeed, etc. are displayed in real-time as well as blog posts and web results. To follow a topic and stay up-to-date, this feature will become really handy. Perform a search, leave the browser window open, sit back and watch everything that is being said on-the-spot.

Compared to the similar tools which we discussed before, Google’s version is very simple and seems to provide a complete range of results from multiple feeds (not just Twitter).

I haven’t had a chance to play a lot with Bing’s real-time implementation yet, but at first glance, it seems to be a little less “real-time” than Google’s. As tweets keep coming in Google’s window, I see no change in Bing’s and the last tweets appearing are marked “4 minutes ago”. If I want new tweets to appear in Bing’s window, I need to launch the search over and over. Google vs Bing
Google Real Search vs Bing

Unfortunately, Bing’s realt-ime search implementation is not ready to face Google right now. It is still in Beta, so there might still be hope for improvements before it is officially launched.

- Melissa Clermont, Director Marketing Ops

Pixazza – what are your pictures worth?

Monday, December 7th, 2009

Have you read about Pixazza?

Founded in 2008, the Google-backed picture-tagging tool offers an interesting way to advertise through online images. If this startup gets all the attention it is aiming for, online buyers will never browse the web the same way again.

How it works
Ever looked at an online image wondering how you could get your hands on the apparel that a celeb is wearing or on the fabulous furniture appearing on a great interior design site? With Pixazza, the search for that special item will no longer hog your time. No need to launch multiple searches with your favorite search engine. Simply move your mouse over the image and a price tag will display the price, details and exactly where to get it along with a link.

Publishers simply ad a line of javascript code to their website and the items shown in their pictures will be matched with advertisers’ products. The item matching process is performed by product experts so the price tags will not appear instantly on your images. But the more traffic you get, the faster your images will be tagged.

Pixazza currently offers tagging only for apparel, but aim to expand the offer to home furnishings, travel, sports, electronics and more over time.

Now what?
With Pixazza, we might see a change in the way we look at online pictures. Over time, they could become a new, effective, way of advertising. Advertisers might no longer need to spend big bucks in banners and other online marketing content since publishers will do the job for them with the pictures they put up on their website. This could become a win-win situation where publishers get more traffic, advertisers get more customers and the end-user saves time for their online shopping.

Pixazza currently does not have a large network of publishers that have put the javascript tag on their site but they hope to be able to support many more over the next year. You can find a list of featured publishers on pixazza.com.

What do you think? Could this new tool save you time for your online shopping or add more advertising noise to your favorite websites?

- Melissa Clermont, Director Marketing Ops

Stay up-to-date with real time search engines

Thursday, November 5th, 2009

Lately, I’ve been reading and testing out some of the most discussed real time search engines and for all those of you who wish to stay up-to-date with the latest hot topics, shared links or just what’s being said about your company or other subjects, I think these can be helpful.

So what are real time search engines?

Well basically, imagine a search engine such as Google or Bing that only provides results that come from social media networks. These networks are filled with content that is constantly being updated, thus providing search results that vary as new posts appear. Unlike conventional search engines that provide relevancy-based results that are pretty much always the same, you get information on what is being said about your searched keyword in real time.

Currently, in the race for the “Best real time search engine” title, most of the engines available concentrate on Twitter posts and the difference between each one lies in the organization and filtering the overwhelming data that is being shared on this network.

Here is a couple of the ones I’ve given a look at:

Topsy concentrates on displaying the most shared links about a given subject. It indicates how many tweets the link has gotten and by clicking on the number of tweets displayed, you will be able to dig deeper and view the list of related tweets.

Collecta is simple and updates automatically as new posts appear, without having to launch your search over. Click on a result to read the whole thing and quick links enable you to share the post easily. However, the constant monitoring for your searched keyword can sometimes slow your browser down a bit.

CrowdEye is more complex with a screen filled with a lot of information. After launching a search, you not only get the latest tweets about your query, but also a whole bunch of other information related to your search, such as: a breakdown on the tweet volume per hour, the most popular links and related queries. This might be the most complete – or most complex for some users- real time search engine for the twitterverse today.

Wowd provides results that update live, as topics become more popular on the entire Web rather than in Twitter posts. It does not rely on crawlers or page rankings, but rather depends on users installing a browser app on their PC. As users browse the Web with the app installed, the visited pages are added to the public pages that appear in the Wowd results. As more and more people visit the same pages, they become more popular and get a better ranking in the Wowd results.

Of course, as the buzz around real time search engines grow, there are more and more engines available. Twitter offers their version that pretty much does the trick if you don’t need any other fancy feature than just getting the tweets as they get posted. Yahoo might also be teaming up with OneRiot in order to offer their version of real time searching. One thing’s for sure, real time search engines are getting a lot of attention. Even Google and Bing have announced the implementation of Twitter search in their engines.

Will it become the new way of doing online search? Will crawler-based search engines lose popularity to this new type of hype-based searching? Is popular information better than relevancy-based information?

What’s your opinion?

- Melissa Clermont, Director Marketing Ops

Copernic on Radio Haute Résolution

Friday, October 9th, 2009

On Tuesday this week, October 6th, Copernic was invited to appear on a radio show, called Radio Haute Résolution on XM Radio. This gave us the opportunity to do a little recap on the company history and discuss our latest product: myCopernic on the Go!. We were happy to learn that one of the hosts already uses myCopernic on the Go! and even gave his quick review during the interview.

The show took place here in Quebec City, Canada, and was recorded in French. You can listen to the podcast available on the show’s website: radiohauteresolution.com. Our interview begins at about 22:55 in the recording.

Let us know what you think, leave a comment!

- Melissa Clermont, Director Marketing Ops